Packaging Girlhood : Rescuing Our Daughters from Marketers’ Schemes by Lyn Mikel

“Packaging Girlhood: Rescuing Our Daughters from Marketers’ Schemes” by Lyn Mikel is a trade paperback book published by St. Martin’s Press in 2007. This book explores the impact of advertising and promotion on children, specifically focusing on how marketers target young girls. The authors provide insights into the strategies used by marketers to influence young girls and offer guidance on how parents can protect their daughters from these schemes. The book also includes illustrations and covers a range of topics within the genres of family & relationships, business & economics, and social science. With 336 pages, this book provides a comprehensive look at the complex issues surrounding girlhood and marketing.